Cutting through the clutter and the thousands of marketing messages to reach your target audience is not so easy any more.
David Shenk, in his book “Data Smog: Surviving the Information Glut” states that in 1971 we were exposed to an average of 560 advertising messages per day. By 1997 that number had grown to over 3,000. Today conservative estimates put it at over ten thousand each and every day.
Think about it: Every time you flip through a newspaper or magazine, you encounter hundreds of ads. Add to that everything from TV and radio ads to product placements, billboards, direct mail and postcards, ads on the Internet from every direction (an hour of surfing on the web can easily yield more than a thousand ads), ads on the sides of trucks, vans, signs hung on telephone poles, telemarketing ads, door-to-door salesman, the list goes on.
Ken McArthur just spent a solid year researching and mastering the problem of how to get your ideas, products and services noticed, and make sure that people spread your message to the masses so that you can have a personal impact in a world that doesn’t always want to pay attention.
Ken shares exactly what he discovered in his new book “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“. Ken’s book is for small business owners, CEOs and nonprofit champions who are on a mission to reach the masses.
With the book launch, Ken is handing out thousands of dollars worth of bonuses and no-cost tickets to live events to anyone who orders his book. And even if you don’t want the book, you can still benefit. Ken is also kicking off a coaching program to help others make an impact in the world. With that, he is giving away training from over thirty successful business owners with all kinds of specialties to help you succeed in business. It’s available free at The Impact Factor.
How does having, or not having a mission statement contribute to an organization’s ability to have impact? Is merely having a mission statement enough? In this video post, I take a look at what mission really is and how to effectively accomplish your mission.
Recently on Twitter, I asked, “Do you have a mission statement, biz or personal? Do you feel you are having impact? Care to share?” Here is some of the feedback that I got. For non-Twitterites, be sure to read from the bottom up. 🙂
I like “Be an Outsider” because it says something about the nature of the organization, while at the same time communicates a passion, a vision and an action – encourage and motivate others to get out and enjoy the great outdoors. Short and to the point, it does the job.
The one from Geoff Livingston “Works Well” is also short, but it takes a little more info to get to the heart of the matter. Jeff runs a PR/marketing communications firm where the mission is more fully stated as, ” Our mission is to develop and execute superior outreach campaigns that deliver results, plain and simple.” He also had a recent blog post on Strategy that spelled out in more detail what his company’s approach is to communications. My comments there reiterate the same thought here – there’s got to something more in back of your mission statement than just the words.
Do you, or does your company have a mission statement? Do you feel like you are having impact? I would love to hear your comments.
Also, don’t forget that next Tuesday, May 13th, Ken McArthur is releasing “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“.
To build awareness of his new book, Ken is giving away training from over thirty successful business owners with all kinds of specialties to help you succeed in business. It’s available free at The Impact Factor.
Just something fun – a Sunday afternoon hike with the family.
What does it take to have impact? How do you know you are having impact? How do you define what it even means to have impact? Over the next couple of weeks, I’m going to consider what effect having a clearly defined purpose, vision and mission has on making an impact. What does it mean to have a purpose, a vision and a mission, and how does that enable you to have impact?
This consideration comes on the front end of a book launch of a friend of mine named Ken McArthur. On May 13th, Ken has a new book coming out called “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“. The book will delve into stories of ordinary people who have left their marks on the world and the simple actions you can implement to ensure you make an impact on your world as well. Ken is also launching a coaching program and to build awareness of that and his new book, he is giving away over 100 hours of audio training from over thirty of his hand-picked personal advisers and colleagues across a spectrum of business specialties. It’s free at The Impact Factor.
I’m looking forward to exploring this theme with you and to your comments.