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Making Impact in a Noisy World

May 13, 2008

Impact - Ken McArthur

Cutting through the clutter and the thousands of marketing messages to reach your target audience is not so easy any more.

David Shenk, in his book “Data Smog: Surviving the Information Glut” states that in 1971 we were exposed to an average of 560 advertising messages per day. By 1997 that number had grown to over 3,000. Today conservative estimates put it at over ten thousand each and every day.

Think about it: Every time you flip through a newspaper or magazine, you encounter hundreds of ads. Add to that everything from TV and radio ads to product placements, billboards, direct mail and postcards, ads on the Internet from every direction (an hour of surfing on the web can easily yield more than a thousand ads), ads on the sides of trucks, vans, signs hung on telephone poles, telemarketing ads, door-to-door salesman, the list goes on.

Ken McArthur just spent a solid year researching and mastering the problem of how to get your ideas, products and services noticed, and make sure that people spread your message to the masses so that you can have a personal impact in a world that doesn’t always want to pay attention.

Ken shares exactly what he discovered in his new book “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World“. Ken’s book is for small business owners, CEOs and nonprofit champions who are on a mission to reach the masses.

With the book launch, Ken is handing out thousands of dollars worth of bonuses and no-cost tickets to live events to anyone who orders his book. And even if you don’t want the book, you can still benefit. Ken is also kicking off a coaching program to help others make an impact in the world. With that, he is giving away training from over thirty successful business owners with all kinds of specialties to help you succeed in business. It’s available free at The Impact Factor.

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